CTV loses even more class...


Manitobans were shocked by CTV's decision to let go of Gord LeClerc this past week.   It is somewhat ironic that a communications corporation could do such a horrible job of communicating and not recognizing any of the consequences of such. 

First of all, Gord LcClerc was abruptly let go after 25 years of service on Wednesday in the afternoon sometime after the noon hour news.  It wasn't abrupt, it was calculated.  By three in the afternoon, all of their social media and website had been rid of any mention of Gord LeClerc.  What a way to treat someone that you called a "valuable treasure" and an "award winning journalist" the day before.  Don't think we haven't noticed and don't think that is not going to effect how we view your network. 

There is a simple reason why he was let go and it was money.  Gord had been there for 25 years and was making a good salary.  Much easier to get someone young who was anxious to make a name for themselves and work for peanuts. 

But, here's the thing, CTV, Gord LeClerc has more class than you and he wasn't a stupid man.  If you had come to him and explained the situation, I bet he could have negotiated a better solution for you than the one you took.  He likely would have pursued other projects and worked for free for a week so that he could say good-bye to his viewers. 

And, that is another thing that a bottom-line only company fails to realize that is immportant and that is closure.  We, his viewers, never got an opportunity to tweet him a positive good-bye message.  We never got to email his bosses telling him what a treasure he was.  CTV has cheated us out of getting closure.  Saying good-bye is an important value in our culture. 

There are likely a few grumpy people like me out there who don't understand why you let Gord go and still produce a completely irrelevant program like The Social.  Cut that and you would have a much better bottom-line. 

The other thing CTV doesn't seem to understand is how much value Gord LeClerc brought to the network.  When he wasn't on the air, he was everywhere sharing his talents with many causes and organizations all over Manitoba.  He gave up much of his free time to help make our province better.  Almost all of us have met him somewhere and found him cordial.  Many people actually turned in to the newscast simply because they "knew" Gord LeClerc. 

By not valuing Gord LeClerc, essentially, you are not valuing us.  Not that Manitobans are surprised by this.  Most "national" companies really are only interested in the GTA market. 

However, for me, I am not seeing much of a "value add" of the CTV network in my life.  See what I tell you, ripple effects. 


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