Some Sort of Football Game on Tonight

Tonight, they will be televising the opening game of the National Football League.  Apparently, the NFL is losing its audience slowly but steadily over the last decade. 

Tonight, the NFL might get a record audience to put them back to their glory days.  It will be must see tv.  But, the game will actually be the third reason that they will be tuning in. 

The first reason will be the official launch of the Nike "Just Do It" 30th anniversary commercial.  Unless you have been living in a cave, you are familiar with this ad.  It is a brave ad.  Nike realizes that it will lose money in the short-term, but that is ok with them.  They are playing the long game and they think Colin Kapernick stands for the values that they would like the new generation to transcend. 

The ad was shown on UTube and in the twitterverse yesterday.  It has mixed reviews and is polarizing already.  It is either inspiring or infuriating.  It also has some Canadian content featuring Alphonso Davis.  If that name is unfamiliar to you, check him out or just wait.  This soon-to-be Canadian hero is destined for greatness. 

So, the ad itself will cause millions turning in to watch.  The second big thing to watch will be the National Anthem.  Apparently, the NFL is in negotiation with the players for guidelines on how they can "take a knee" during the anthem.  One suggestion was that players who don't want to stand at attention stay in the locker room for the playing on the Anthem.  Another idea is that they won't be punished if they just locked arms.  The NFL has itself in a pickle.  The funny thing is that they are not in a power position anymore in these negotiations.  Apparently, you can take a knee and have a good life after that. 

Oh, also, there is also going to be some guys in two different uniforms running around trying to catch a pigskin.  That is on tv tonight as well. 

Comments

Post a Comment

Popular posts from this blog

One of my saddest days in Winnipeg

Image
I felt compelled to attend an information meeting of the Bruce Oake Recovery Centre.  Compelled because it will be, not in my neighbourhood, but in my City Ward.  Compelled after reading Bruce's story and his family's wish to make this recovery centre his legacy.  Compelled because of the opposition to this centre.  I wanted my voice to be a positive one. Since the land has already been rezoned, the BORC is going to happen and the meeting was to update the community on progress and get input on a few minor details.   I didn't realize that it would be one of the saddest days I have experienced in Winnipeg.   When I arrived, I experienced the "white people". They were people dressed in white who were there to oppose the Centre.  In order to get in to the community centre, I had to pass two "white people" who were at the door with placards in opposition.  It was intimidating.  They didn't deter anyone from entering but those signs didn'
Read more

There's Something from Jenny - Part 2

Image
I am trying to evolve as a blogger.  One of my friends told me that I needed to start adding my pictures to my blog so that people would know who they are communicating with.  So, good, bad, or ugly, I am adding my picture as much as I can.  It makes me feel vulnerable.  Not as vulnerable as I would feel if I was running for Mayor of a major Canadian city. I can't imagine how vulnerable I would feel, having every move and every word analyzed and taken out of context.  Perspective always defines your reality.  For example, I could tell you that I witnessed a murder by the Superstore last week.  That might bring up some powerful images in your mind.  Then, there would be those who know that a group of crows is called a murder.  That gives my previous statement have a whole different image in your mind.  So, when I spent an hour with Jenny Motkaluk that was my biggest impression.  She doesn't mind being vulnerable.  She just wants an opportunity to explain herself fully. That
Read more

Seriously? Opposition to BORC opening at old Vimy Arena Site

Image
I decided to go for a walk today.  It was a beautiful Sunday afternoon.  My quest was to understand the home owner's opposition to having the closed arena site being converted to a much needed addiction treatment facility.  I took some pictures on my phone and want to explain what I found out.  The first picture was taken while I was standing on the immense green space at the back of the old Vimy Arena.  You can see in the background what is the closest residential development.  It is a town house complex.  In order for someone who was participating in treatment at BORC to interact with someone living in the complex, they would have to walk and then cross a creek, and then get through the trees.  I would think the residents living in that complex would be more worried about the drainage pipe that leads on the creek.  I would be concerned about a wandering child being trapped in there.  The second picture is just a shot of all the green space al
Read more